The Break-Up Movie Analysis - 1248 Words

The film starts off with the protagonists’ encounter in a baseball tournament. Invitation communication begins with Gary asking Brooke if she would like to have a hotdog. On relationship meaning level, it reflects Gary’s interest in knowing Brooke. By the end of the tournament, Gary tries to ask her out, exploring the possibilities for a relationship with her. Despite Brooke calling him â€Å"crazy†, she still chuckles and responds to Gary’s pick-up lines, hinting that Brooke is not totally uninterested. It is quickly followed by the opening credits with intimate photos that captured the intensifying communication stage between the protagonists. Their long term commitment takes the form of cohabitation, thus completing the escalation phase of†¦show more content†¦They should show empathy for their partner, and give interpersonal confirmation by endorsement. Instead than exiting completely, the protagonists could take a time out and bring the issue back to the table when both parties are ready. However, instead of coming to a resolution, they enter the social support process by telling their friends about their problems. (This shows that Gary and Brooke lack of communication with each other and might possibly lead to a breakup.)From their conversation, we could infer the conflict management style the protagonists predominately adopt. Brooke seems to take on the competing style as she puts the blames on Gary, hoping that Gary will change and â€Å"he’s gonna come home and apologize.† Initially, Gary avoided conflict by moving into the living room. He then wilfully irritates Brooke with his behaviours, expressing his disagreement in an indirect manner that shuts down discussion. This puts them in a demand-withdrawal sequence, where Brooke makes demand on Gary to apologize, and Gary avoids it by withdrawing. As they each â€Å"punctuate† the cause of the conflict differently, they blame the other party for t heir behaviours. However, when Gary tries to salvage the situation, Brooke makes it difficult by embarrassing him publicly during the couple bowling competition. They even attack each other family members by using the information disclosed in their earlier stage of the relationship, thusShow MoreRelatedFilm Analysis : The Notebook Essay1109 Words   |  5 PagesFilm Analysis Throughout the movie, The Notebook, there were many different aspects that corresponded with the material learned throughout the semester. There were times were you were able to pin point why each problem was faced based on different character backgrounds. As began to watch the movie, you start to understand the culture aspects of each individual by the way they talk and present themselves, which caused many situations to arise. 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South Carolina And The Civil Rights Movement - 2072 Words

Do you feel that there is equality in North Carolina? If you say yes, this is partially due to the Greensboro Sit Ins and the Civil Rights Movement. Many in North Carolina were impacted by the audacity of what started as some students and the black community members who protested for equality of races even right here in North Carolina, where we call home. â€Å"Despite advances in the fight for racial equality (including the landmark 1954 Supreme Court verdict in Brown v. Board of Education and the Montgomery Bus Boycott), segregation was still the norm across the southern United States in 1960.† Depending on whose perspective is looked at, some may still feel segregation is the norm in some cases. These racial segregations have been an issue longer than one can imagine, but from these certain events, life has improved and has become a lot easier for everyone in that case. We no longer have to worry about where we sit or who we can or cannot serve or who we can or cannot talk to. February 1st, 1960; the Greensboro Sit Ins; Franklin McCain, Ezell Blair, Jr., Joseph McNeil, and David Richmond. â€Å"Segregated conditions were as characteristic of Greensboro, however, as they were of cities with reputations for racial violence and intimidation.† The Greensboro Sit Ins made a huge impact not only in North Carolina, but along the Southeast states; thirteen states and fifty five different cities. This was where a group of four black male freshmen college students at AT State University whoShow MoreRelatedAbraham Lincoln House Divided Speech Essay1148 Words   |  5 PagesSpeech†) Shortly after Lincoln spoke these words in 1858, the Confederate states officially seceded in 1860. This divided the nation in two and began a civil war that would last until May of 1865. Although the cause of the war was later twisted into looking like states’ rights, the actual cause of the Civil War was slavery. 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Risk and Supply chain management Samples †MyAssignmenthelp.com

Question: Discuss about the Risk and Supply chain management. Answer: Introduction: Supply chain managementrefers to themanagement of the flow of goods and services through various business processes. It involves management of goods during its movement from the inventory to the production area, movement of finished goods from production area to warehouses, storage of raw materials as well as semi-finished goods and finally the movement of finished goods from the warehouses to the final consumer (Christopher, 2016).Risk management refers to the identification and analysis of the financial risk along with finding solutions to avoid or minimize the risks involved in the business processes. Risk management in supply chain refers to the management of risks involved in the supply chain that harm or damage the business activities and the continuity of the business. Supply chain riskmanagement not only involves identification of the risks involved in the supply chain but also strives to mitigate the disruptions in the processes. Supply chain risk management involves identification of both internal and external environments (Wisner, Tan Leong, 2014). The internal environment includes employees, management and the organizational culture whereas, the external environment comprises of mainly customers, government, suppliers, economy, competitors and public opinion. All these elements of internal and external environment pose different risks to the supply chain of an organization that are necessary to be handled cautiously (McNeil, Frey Embrechts, 2015). The risk management in the supply chain mainly involves identification of the risks, analysis of the risks and evaluation of the risks. The risks that affect the business activities to a large extent are required to be prioritized and addressed. Some external risks also involve accidents, natural disasters, cargo damage, warehouse inadequacy and constrictions in the supply chain whereas, internal risks may involve unavailability of personnel and facilities. There can be several threats to the supply chain therefore; the severe threats are to be solved at priority basis. Once the threats have been identified and prioritized, the organizations can devise a suitable risk treatment plan. This involves providing protection to the supply chain from the threats, designing plans to face the issues and completely recovering from the risks. The risk management in supply chain involves continuous monitoring and review system that helps in responding to the changes in the internal processes as w ell as to the changes in the external environment including suppliers and regulations (Ellinger et al., 2015). Gap analysis identified through literature review: The following gaps have been identified through analysis of the literature review: Supply chain: According to Mangan, Lalwani Lalwani (2016), supply chain involves all those activities that involve flow and transformation of goods from raw materials to finished products and the delivery of the products to the ultimate consumers. It is a network of activities that involves receiving raw materials from the suppliers, conversion the goods into final products and distribution of the final products to the customers. There are mainly three types of flows in a supply chain namely materials, information and capital. Supply chain management involves optimizing the functions and connecting the elements of a supply chain. The management of supply chain involves procedures, human resource, purchasing, packaging, checking, warehousing, delivery, establishing good relationships with the suppliers and ensuring efficient flow of information within the supply chain. Management of the activities involved in the supply chain is very essential in order to reduce uncertainty, maintaining appropriat e inventory levels, minimizing delays, eliminating unimportant activities and providing efficient customer service. The changes in the business environment and the increase in competition have led to evolution of several concepts including supply chain management. The automotive industry comprises of supply chain management as well as physical distribution management. It has undergone drastic change over the past few decades. Earlier the automotive industry used the push model to forecast the demand for its products. However, with the popularity of internet, the manufacturers as well as the customers have access to large quantity of data. According to Stadtler (2015), the automotive industry has evolved by using strategic relationships and automation and control solutions in its supply chain. In order to face the business challenges, the automotive industry is promoting new technologies and engineering models. Supply chain risk management: According to Gilmour (2015), supply chain risk management involves identification of the risks, analysis of the risks and evaluation of the risks. Supply chain risk management not only involves identification of the risks involved in the supply chain but also strives to mitigate the disruptions in the processes. Supply chain risk management involves identification of both internal and external environments. It plays an important role in collaborating with the partners and dealing with the risks and uncertainties that are related to logistics. Supply chain risk management issues in automotive industry: On the other hand, Rushton, Croucher, Baker (2014) stated that supply chain risk management identifies the points of failures within the supply chain and addresses these risks. The major risk associated with the automotive industry involves failure in providing quality products to the customers. This might lead to loss of customer base due to lower satisfaction levels of the customers. The decrease in the satisfaction level of the customers might adversely affect the overall sales of the company. Another risk involved is delay in the delivery of the products. It has been observed that lack of proper supply chain has often led to the failure of the automobile companies in delivering the products within the promised time frame to the customers. According to Brandenburg (2014), inaccuracy in the delivery and shipment process of the final products has led to huge number of escalations. Delivery of faulty products and delivery of products after the due date by the automotive companies have led to reduction in the customers satisfaction levels. Inaccurate process of delivery and shipment often results in delivery of the products to the wrong customers. All these factors adversely affect the sales and profitability of the automotive companies. On the other hand, Armstrong (2014) stated that the major threat associated with the supply chain of automotive industry is the inappropriate functioning of the internal processes of the supply chain. This might result in delays and quality issues that ultimately leads to dissatisfaction among the customers. Therefore, the greatest risk to the automotive industry is the improper functioning of its internal processes. Supply chain risk management issues in Ford, Australia: According to Stadtler (2015), the supply chain management issues faced by Ford is on the verge of shutting down its operations within Australia. Ford has been accused of delivering inferior quality goods and services to its customers that has led to the reduction in the satisfaction levels of the customers. The issues in the supply chain management of the company has adversely affected the market share of the company. The second issue faced by the company is the delay in the delivery of the products. The company has been delivering the products to the customers after due date. This has led to dissatisfaction among the customers as the services are not delivered to them within time. The dissatisfaction among the customers has adversely affected the trust of the customers and the reputation of the company ("Home", 2017). On the other hand, Holweg Helo (2014) stated that the suppliers of Ford have not delivered the goods and services on time that has caused disturbance in the supply chain of the company. There have also been several issues in the mode of transportation and the time of shipments due to natural disasters. The suppliers do not get information regarding the operation within the supply chain as the company has imposed restrictions on the access of cargo and the company controls the use of its electronic data (Ross, 2015). Evaluation of the solution: The automotive industry is highly competitive in nature. In order to obtain competitive advantage over the competitors, it becomes necessary for the companies to focus on the efficiency of their supply chain. Automation in the supply chain has the ability to increase the pace of work and reduce the delays. Automation also helps in reduction in wastages due to human errors. Automation helps in improving the quality of goods and services and obtaining accuracy in the supply chain operations (Bishop, Bell Evans, 2013). There can be several threats to the supply chain therefore; the severe threats are to be solved at priority basis. Once the threats have been identified and prioritized, the organizations can devise a suitable risk treatment plan. This involves providing protection to the supply chain from the threats, designing plans to face the issues and completely recovering from the risks. The risk management in supply chain involves continuous monitoring and review system that helps in responding to the changes in the internal processes as well as to the changes in the external environment including suppliers and regulations (Lavastre, Gunasekaran Spalanzani, 2014). Due to the problems faced by Ford in its supply chain, the company is outsourcing its operations. The company is highly dependent upon the suppliers and just-in-time approach in order to reduce the risks involved in the supply chain. Ford has used the six sigma approach that has resulted in a centralization of the network. This centralization has resulted in reduction in the inventory, improvement in the delivery and shipment processes and cost- savings (K?r?lmaz Erol, 2017). Implementation of lean supply chain also enables the automotive industries to overcome the risks associated with the supply chain. The lack of suppliers has been the greatest issue that increases the inventory cost. Therefore, identifying prospective suppliers in various locations can be useful in solving the supply chain issues. However, the issues faced by the automotive companies are of similar type but to some extent they vary from company to company. A few issues are generally witnessed in all the automotive companies but some of them vary due to the difference in the supply chain management and risk management strategies. The availability of resources and the internal and external environment of the companies differ from each other. The level of automation within the companies differ which gives rise to specific issues. Therefore, it becomes necessary for the companies to devise their own specific solutions in order to solve their specific supply chain issues. Alternative approach: The company must implement proper ERP system and other related technologies in order to ensure that the goods and services reach the customers within the due time. The company must adopt supply chain model according to the market conditions. The supply chain model shall help the company to respond to the rapid changes in the market. The supply chain must align the business objectives of the company with the operations and sales of the company. Ford must include sustainability in its supply chain operations. The company must minimize the consumption of non- renewable resources and use renewable energy in its operations. This will not only benefit the environment but shall also help the company to reduce its cost over long-term (Brandenburg et al., 2014). The company must ensure proper communication within the organization so that the risks are easily communicated to the members. Proper communication is necessary because it enables the members to to develop the risk strategies in order to ensure successful operations within the supply chain. The company must implement proper automation in its supply chain operations that will enable the company to avoid delays in the delivery and shipment of its products. Fully automated operations shall enable the company to produce quality products that will meet the requirements of the customers. Automation shall help the company in gaining back the confidence of the customers by delivering them quality products within the promised time. Using the latest technologies in the supply chain operations shall also enable the company to achieve economies of scale that shall help in reducing the overall costs. Limitations: The issues faced by all the automotive companies are more or less same but to some extent they vary from each other. The geographical location of the company, availability of human resources, political conditions, technologies, funds and investment of the companies vary from each other. Due to the difference in the internal and external environment of the organizations, there are differences in the issues faced by them. A few issues are generally witnessed in all the automotive companies but some of them vary due to the difference in the supply chain management and risk management strategies. The availability of resources and the internal and external environment of the companies differ from each other. The level of automation within the companies differ which gives rise to specific issues. Therefore, it becomes necessary for the companies to devise their own specific solutions in order to solve their specific supply chain issues. Therefore, due to the difference in the risks involved within the supply chain of the automotive companies, application of general supply chain risk management strategies shall not be effective in solving the issues. The issues faced by Ford are delivery of inferior quality goods and services to its customers that has led to the reduction in the satisfaction levels of the customers and delays in the delivery of the products to the customers. The issues within the supply chain management of the company have adversely affected the market share of the company. There have also been several issues in the mode of transportation and the time of shipments due to natural disasters. Therefore, the company is required to implement automation in its business operations so that the idle time is reduced and the products are delivered at the promised time to the customers. Automation shall also help in maintaining the quality of the products that shall increase the satisfaction levels of the custom ers. Conclusion: Supply chain risk management refers to identification of the risks involved in the supply chain and designing plans that strive to mitigate the disruptions in the processes. Supply chain risk management involves identification of both internal and external environments in order to ascertain the risks associated with the supply chain operations. The report discusses the general issues related to the automotive industry as well as the specific issues faced by Ford in Australia. The availability of resources and the internal and external environment of the companies differ from each other. The level of automation within the companies differ which gives rise to specific issues. Therefore, it becomes necessary for the companies to devise their own specific solutions in order to solve their specific supply chain issues. Therefore, it can be concluded that the general supply chain strategies cannot be applied to solve the specific issue of the companies. The internal and external environments of the companies differ that gives rise to specific issues. In case of Ford, the issues of delay in the delivery and shipment of the products and the issues related to the quality of products can be solved by implementing automation in all its supply chain operations. The issue of availability of raw materials can be solved by finding new prospective suppliers in the nearby localities and establishing good relations with them. This shall ensure constant supply of raw materials that shall enhance the continuity of the business operations. The delivery of good quality products within the due time shall increase the satisfaction level among the customers which will indirectly boost the sales and profits of the company along with the improvement in its brand image. References: Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Bishop, K., Bell, M., Evans, A. (2013).Risk management in port operations, logistics and supply chain security. CRC Press. Brandenburg, M., Govindan, K., Sarkis, J., Seuring, S. (2014). Quantitative models for sustainable supply chain management: Developments and directions.European Journal of Operational Research,233(2), 299-312. Christopher, M. (2016).Logistics supply chain management. Pearson UK. Ellinger, A. E., Chen, H., Tian, Y., Armstrong, C. (2015). Learning orientation, integration, and supply chain risk management in Chinese manufacturing firms.International Journal of Logistics Research and Applications,18(6), 476-493. Gilmour, P. (2013). Benchmarking supply chain operations.International Journal of Physical Distribution Logistics Management. Holweg, M., Helo, P. (2014). Defining value chain architectures: Linking strategic value creation to operational supply chain design.International Journal of Production Economics,147, 230-238. Home. (2017).Ford Australia. Retrieved 25 May 2017, from https://www.ford.com.au/ K?r?lmaz, O., Erol, S. (2017). A proactive approach to supply chain risk management: Shifting orders among suppliers to mitigate the supply side risks.Journal of Purchasing and Supply Management,23(1), 54-65. Lavastre, O., Gunasekaran, A., Spalanzani, A. (2014). Effect of firm characteristics, supplier relationships and techniques used on supply chain risk management (SCRM): an empirical investigation on French industrial firms.International Journal of Production Research,52(11), 3381-3403. Mangan, J., Lalwani, C., Lalwani, C. L. (2016).Global logistics and supply chain management. John Wiley Sons. McNeil, A. J., Frey, R., Embrechts, P. (2015).Quantitative risk management: Concepts, techniques and tools. Princeton university press. Monczka, R. M., Handfield, R. B., Giunipero, L. C., Patterson, J. L. (2015).Purchasing and supply chain management. Cengage Learning. Ross, D. F. (2015).Distribution Planning and control: managing in the era of supply chain management. Springer. Rushton, A., Croucher, P., Baker, P. (2014).The handbook of logistics and distribution management: Understanding the supply chain. Kogan Page Publishers. Stadtler, H. (2015). Supply chain management: An overview. InSupply chain management and advanced planning(pp. 3-28). Springer Berlin Heidelberg. Wisner, J. D., Tan, K. C., Leong, G. K. (2014).Principles of supply chain management: A balanced approach. Cengage Learning.

Strategic Development within NAB Australian Bank (NAB)

Question: Describe about the Strategic Development within NAB for Australian Bank (NAB). Answer: Introduction The National Australian Bank (NAB) is world famous bank providing services in 10 countries approx the world. It was established in 1858 in Dockland Australia. The bank has around 40,000 employees and 1714 service centers along with its branches. NAB is 17th largest bank in the world. The bank provides its services to 8.3 million banking customers including 2.3 million wealth management customers around the world. It is the most successful bank in the Australia. The bank always tries to give the best services of personal banking to its customers in all over the world. It is also planning to expand its banking services in many other countries such as UK, New Zealand, and USA etc (National Australia Bank, 2016). There are wide ranges of products and services offered by National Australian bank. It mainly focus on personal banking and business banking products such as accounts, business loans, business finance, business credit cards, merchants and payment solutions and insurance etc. Along with this, bank has also provided online banking facility and comprehensive products such as savings, transaction and term deposit accounts, and specialist accounts for some business to its customers. Overall it provides services of consumer banking, business banking, wholesale banking, wealth management, and insurance. 1. Strategy is a kind of direction in the business by which any business can achieve success within a competitive environment to meet the needs and requirements of customers as well as stakeholders. Strategy can be on different level of business such as corporate strategy, business level strategy, operational strategy etc (Ovans, 2015). Mission of NAB The mission of National Australian Bank is: To offer banking facilities and financial services proficiently, competently and competitively to achieve a strong place in the target market. To establish strong relationship with customers by best service. To contribute in development of environment. To create working environment based on trust and feel proud to employees. To identify the importance of profitability for long-term growth. Vision of NAB Vision of National Australian Bank is to get success in target market be providing best services. Competitive advantage Competitive advantage refers to the advantage to be achieved over competitors by offering best services to the customers (McGrath, 2013). National Australian Bank has strong market position and distinct competitive advantage in banking. The competitive advantages of NAB are as follows: The bank has leading market position in Australia, New Zealand and Ireland. It has multiple platform of specialized distribution according to customers needs and requirements. It is unique in products and services delivery. It is recognized as the first Australian company which is having a positive social impact through its services by adopting core business strategy in the magazine named Fortune change world list (Shared value initiative, 2016). Strategies used in past At the time of 1980, Australia was a diverse country, where government took main decisions related to economy. Till 1997, the aim of National Australian Bank was to be the worlds foremost financial services company and the bank continuously adopted the strategy of growth physically and through well measured acquisitions. Being as the leading bank, it had announced to build up the online banking facility in Australia and New Zealand and phone banking service in UK and USA. The strategy growth by overseas acquisition of National Australian Bank gave an unusual opportunity over a very long period in corporate area and the bank had continued with this strategy for many years. In the race of being worlds leading financial services, the bank had done a partnership with Clydesdaleand faced a loss of A$4.2 billion. With the separation of Clydesdale, the strategy of 30 years of National Australian Bank has failed (The conversation, 2016). Current Strategies National Australian Bank is the leading bank in Australias banking industry for more than 150 words. The aim of the bank is to be the most valued bank in Australia and New Zealand. The strategy of the bank is given below: The bank is trying to perform the best so that investors and shareholder may get best returns. It is Focusing in the business of Australia and New Zealand to develop high customer experience, delivery and execution. It is trying to utilize more and more resources in serving small and medium businesses. It is aiming to develop a performance management framework for improving performance and liability. The bank is providing better services to meet the needs of customers. For this it has also digitized the business, innovated for simplicity and consistency and built lifetime customer relationships (The Marketplace, 2015). It has introduced new set of targets to deliver real core banking services (Winterford, 2013). 2. There have been many criticisms of the business practices that company has pursued in recent years. Criticism refers to kind of interfere in something that has mistakes, defects or drawbacks and an effort to correct those faults form of it.Criticism basically means to show the mistakes in something, to disclose the reality by removing the mistakes in it (Powell, 1990). Criticism faced by NAB The strategy of NAB is to give best services to its customers and to deliver sustainable and satisfactory returns to its shareholders. The main aim of the bank is to do right things for the customers, employees and society. The controversies that have been faced by the bank are: The first controversy has been take place in 2010 when NAB faced a problem in computer payment system. Because of failure in computer payment system payment of customers and other banks were became in disorder. The second issue was held in 2012 when bank faced problem in payment processing and customers expected that they never receive their payments. Image of the bank has been affected with this problem (Zappone, 2012). Because of these issues, stakeholders expressed their views about difficulty and customers were irritated because they would get late payments due to payments issues. As soon as the bank has identified the issues; it contacted the customers and shareholders through twitter, companys website and media message. In the first issue, bank gave message that they had identified the problem regarding payment processing and were working on it to solve the issue. In second issue, bank post message on twitter that there was delay in payments due to problem in computer payment system but all accounts had been restored. The bank gave immediate response to customers via twitter and its website and had overcome with these controversies. 3. PESTAL analysis of NAB Political analysis: The National Australia bank is working with different countries along with Australia. It has been protected by the rules and a strategy made by different governments in the countries where it is working. The bank has made able itself to follow the rules decided by every government. It proves that the bank will be able to complete business operation successfully and effectively. Economic Analysis The National Australia bank is the leading bank in Australia. Because of being a popular bank, it has a safe and winning economic strength. Although there are lots of risks that it had met in many parts of business, the management of the bank makes it to overcome from the risks so that it can create a better economic situation and protection against unemployment. Social Analysis The National Australia bank has been affected by the situations of the society in which it is used. The bank is trying harder to make sure to give the same chances to the society so that everyone can take the advantage of the services given by the bank. The company is trying to maintain good relations and image in the society. Technological Analysis The bank always tries to introduce different systems and use internet so that it can connect with its consumers all over the world. Along with this, the bank also uses special services. By those services it advances its productions and operations. Technological innovations can create opportunities for new industries. Environmental Analysis The bank focuses on main three environmental changes such as climate change, resource efficiency and natural value. It creates business risk and opportunities to tackle with these environmental problems (National Australia Bank, 2013). Legal Although there are lots of governmental regulations but still the National Australia bank has to deal with legal compliance regarding money laundering that is costly and time consuming and it also needs higher capital requirements. Specific Environment The world is getting so much competitive and diversified. Specific environment is an important factor that plays a crucial role on the ability of business in making profit and fulfilling the customers need (Casimir, 2009). These factors are: Customers: The National Australia bank offers a wide range of services to its existing customers. It never offers any new deal to confuse them. It also offers huge range of bank accounts so that they can enjoy all the services and products. It has higher customer satisfaction rate compared to its customers. Competitors: Competitors are the people who make the business environment active and identify new ideas of doing business. They always create a good competitive environment and maintain a cooperative situation of business (Brumfitt, 2001). The National Australia bank always faces challenges with its competitors. It faces threats from top banks of Australia like Bank of Queensland, Bankwest, Suncorp Group Ltd and AMP Bank Ltd etc. Industry: It refers to a group of products and services producing by organizations where close substitutes are available. The National Australia bank is famous for its service quality and unique products among the customers. It has one of unique feature in its service that customer can get information of real-time account by using it anytime and anywhere. It also has some unique banking services such as social networking, online strategies, business banking etc. Unions: For NAB, the main unions are stakeholders. There are three largest unions operated by NAB and they are Finance Sector Union (Australia), First Union (New Zealand) and Unite (UK). Global Unions Engagement Agreement of NAB has identified the three unions as key stakeholders for the business (National Australia bank, 2016). Suppliers: Suppliers are an important link in the company's overall customer satisfaction and value delivery system. NAB has maintained a strong relationship with all the suppliers of this bank around the world. So they always cooperates the bank in any type of needed. Partners: Partners of NAB always get preference. There are different partners of the bank such as media, government, local public, general public and internal publics etc. Internal Environment Internal environment refers to factors inside the company and this can be controlled by the organization itself such as process, system, employees and management. Process: The process of NAB is very simple. It does not make any transaction which makes the process complex. It makes the process simple and convenient by online banking, phone banking for the customers. System: The aim of the bank is to provide unique services by its quality based system. The area of operation of bank is customer service, core banking services, shared services such as enterprise system and operations. By the unique system, customers are attracted towards the services of banks. Employees and management: NAB always motivate to its employees as well as customers so that they love to work with the bank. The bank has introduced a survey toolkit that enables NAB to build the higher level of employee satisfaction and customer satisfaction (strategic data, 2016). SWOT analysis SWOT analysis refers to strength, weakness, opportunities and threats which tell about helpful and harmful factors of a particular company (Taylor, 2016). SWOT analysis of NAB is as follows: Strength: Geographically well diversified Good management implementation High growth rate Strong brand name and financial position Weakness: High loan rates Decline in revenue impacting growth and expansion Opportunities: Expansion in different countries Diversify portfolio for customers Threats: Changing government rules Financial crisis i.e. recession Changes in price Changes in tax 4. Organisational culture or leadership style The values of NAB are to maintain the tradition of bank and care the customers by decisions, actions and behaviours. The core values of NAB are: Understand the needs and requirements of the customers to make a real connection with them. Work together with employees to become successful. Always try to innovate and discover something for the welfare of the society. Always try to take good decisions for customers, people and society, even when its difficult (National Australia bank, 2016). Conclusion Hence, from the above discussions it can be said that NAB is a brand name in the banking and financial service industry of Australia. There is no doubt that NAB has a simple and slow expansion strategy in Australia. There is the main reason of the strategy to provide quality service to its consumers by the mixture of traditional way and technology. Despite of all the facts, it has been analyzed that NAB is developing gradually and eventually. The overall strategy to target new customers is improving and also growing day by day. So, it can be understand that the presence of NAB in Australia will be for long term and it will serve the Australian people more effectively. References Brumfitt, K., (2001), The Competitive Business Environment, UK: Nelson Thornes Ltd. 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